This is something quite true but hard to come to terms with. But if we do, that is understand this well it is really freeing and wonderful! The ego in ourselves and in people gets upset, annoyed, angry, resentful, lustful, jealous etc. at anyone no matter who we are. This is because it reacts/manifests based on impressions and based on its interpretations of the impressions. That is why we think: "I am your good friend, don't yell at me" but we get yelled at all the same and feel really hurt. We even think "if I was the neighbour they would not yell at me and I have done more for them than the stupid neighbour". So we can start to see that we are not special for the ego, for the essence yes, but not for the ego. Even I would rather stay on the side of being an essence than being special. We get quite upset because we feel that we are beyond being yelled at, and should not be yelled at. The truth is that when the ego occupies all of the mind...
Make knowledge consciousness is our goal. To make knowledge consciousness we need to take action. In order to take action we need to decide to do something - NOW! Doing something now brings the beginnings of change. Change brings light and light is consciousness.